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The story began when a team of pharmacists, pediatricians and research scientists explored a way to deal with gastrointestinal discomforts using dietary solutions.
Thanks to this team, new concepts of milk formulas were developed. Formulas that feed the baby with all the appropriate nutrients for healthy growth and development, but much more than that, formulas that would care and manage the baby’s little worries.
It is very common for babies to experience digestive challenges in their first months of life (colic, acid reflux, constipation, allergies, etc.), which has an impact on the family’s quality of life.
Thus, Novalac was the world’s pioneer in developing an adapted formula for infants with reflux, a formula for infants with colic and gas, a formula for infants with constipation and a formula for infants with cow’s milk allergy, while expanding towards more innovations to serve more and more babies.
Our goal is to continue developing ever-improving solutions for babies who need a formula with a healthcare dimension, while offering a high-quality product for those who are well and simply need a formula that is nutritionally complete.
OUR MISSION
We strive towards better health for babies worldwide through leading innovation in nutrition.
OUR VISION
Our vision is to provide first class quality products and set the standards in the field of marketing and distribution of pharmaceuticals, healthcare and food products in Africa and the Middle East.
OUR VALUES
Our company’s core values are based on trust, respect, integrity, responsibility, quality and excellence.
We foster a culture of trust and mutual respect in the workplace and commit to conduct business in line with applicable laws and regulations.
The company strives to create a culture of responsibility and accountability while encouraging open communication and solid collaboration.
We only deliver high quality products and services and provide accurate medical information supported by scientific evidence.
Our partners share the company’s values, ethics, quality standards and high level of professionalism.